Named after the oldest still-inhabited city in Mexico and introduced into the U.S. in 1989, Cholula has grown to become one of the most beloved hot sauce brands in the world. Cholula is distinguished by its authentic heritage, distinctive flavor profile, and iconic packaging. Made with a unique blend of piquin and arbol peppers that complements a wide array of global cuisines, Cholula’s generations-old secret recipe allows consumers to deliciously personalize their food without adding any fat, calories, or carbohydrates.